the brand
The Design Language
The visual aesthetics of the brand and logo mark itself are derived from the simple interplay of basic shapes, squares and circles or straight lines and perfect arcs -- with the execution speaking to an important design principle -- Eliminating the unnecessary: A principle of reducing the design to its simplest form.
The use of squares and circles sets the tone of the brand and it is utilized throughout.
the Business model
BOISE DESIGN WEEK as a business will have Three primary focuses. VIDEO PRODUCTION, SPONSORSHIPS, and EVENT MANAGEMENT.
The VIDEO PRODUCTION side will focus not only on social media content but also in producing our own entertainment — fiction series, docu-series, reality tv, competition/elimination, short films, features, documentaries, etc. — centered around creativity, innovation, and design.
One of our goals of BDW is to bring awareness to all industries of design, and being a Production Studio allows us actively and strategically work towards that goal.
The SPONSORSHIPS side will focus on providing opportunities to innovators of all shapes and sizes. Similar to how Red Bull sponsors athletes, we want to sponsor emerging designers, artists, and even studios who are pushing the bounds of their craft.
The EVENT MANAGEMENT side will focus on our premier event, BOISE DESIGN WEEK (our name sake) — an epic 5 day event focused on providing a value rich, awe inspiring experience showcasing the multi-disciplinary industries of design, as well as organizing and hosting smaller networking events throughout the year.
the Business model
BOISE DESIGN WEEK as a business will have Three primary focuses. VIDEO PRODUCTION, SPONSORSHIPS, and EVENT MANAGEMENT.
The VIDEO PRODUCTION side will focus not only on social media content but also in producing our own entertainment — fiction series, docu-series, reality tv, competition/elimination, short films, features, documentaries, etc. — centered around creativity, innovation, and design.
One of our goals of BDW is to bring awareness to all industries of design, and being a Production Studio allows us actively and strategically work towards that goal.
The SPONSORSHIPS side will focus on providing opportunities to innovators of all shapes and sizes. Similar to how Red Bull sponsors athletes, we want to sponsor emerging designers, artists, and even studios who are pushing the bounds of their craft.
The EVENT MANAGEMENT side will focus on our premier event, BOISE DESIGN WEEK (our name sake) — an epic 5 day event focused on providing a value rich, awe inspiring experience showcasing the multi-disciplinary industries of design, as well as organizing and hosting smaller networking events throughout the year.
the Business model
BOISE DESIGN WEEK as a business will have Three primary focuses. VIDEO PRODUCTION, SPONSORSHIPS, and EVENT MANAGEMENT.
The VIDEO PRODUCTION side will focus not only on social media content but also in producing our own entertainment — fiction series, docu-series, reality tv, competition/elimination, short films, features, documentaries, etc. — centered around creativity, innovation, and design.
One of our goals of BDW is to bring awareness to all industries of design, and being a Production Studio allows us actively and strategically work towards that goal.
The SPONSORSHIPS side will focus on providing opportunities to innovators of all shapes and sizes. Similar to how Red Bull sponsors athletes, we want to sponsor emerging designers, artists, and even studios who are pushing the bounds of their craft.
The EVENT MANAGEMENT side will focus on our premier event, BOISE DESIGN WEEK (our name sake) — an epic 5 day event focused on providing a value rich, awe inspiring experience showcasing the multi-disciplinary industries of design, as well as organizing and hosting smaller networking events throughout the year.
the Business model
BOISE DESIGN WEEK as a business will have Three primary focuses. VIDEO PRODUCTION, SPONSORSHIPS, and EVENT MANAGEMENT.
The VIDEO PRODUCTION side will focus not only on social media content but also in producing our own entertainment — fiction series, docu-series, reality tv, competition/elimination, short films, features, documentaries, etc. — centered around creativity, innovation, and design.
One of our goals of BDW is to bring awareness to all industries of design, and being a Production Studio allows us actively and strategically work towards that goal.
The SPONSORSHIPS side will focus on providing opportunities to innovators of all shapes and sizes. Similar to how Red Bull sponsors athletes, we want to sponsor emerging designers, artists, and even studios who are pushing the bounds of their craft.
The EVENT MANAGEMENT side will focus on our premier event, BOISE DESIGN WEEK (our name sake) — an epic 5 day event focused on providing a value rich, awe inspiring experience showcasing the multi-disciplinary industries of design, as well as organizing and hosting smaller networking events throughout the year.
the Business model
BOISE DESIGN WEEK as a business will have Three primary focuses. VIDEO PRODUCTION, SPONSORSHIPS, and EVENT MANAGEMENT.
The VIDEO PRODUCTION side will focus not only on social media content but also in producing our own entertainment — fiction series, docu-series, reality tv, competition/elimination, short films, features, documentaries, etc. — centered around creativity, innovation, and design.
One of our goals of BDW is to bring awareness to all industries of design, and being a Production Studio allows us actively and strategically work towards that goal.
The SPONSORSHIPS side will focus on providing opportunities to innovators of all shapes and sizes. Similar to how Red Bull sponsors athletes, we want to sponsor emerging designers, artists, and even studios who are pushing the bounds of their craft.
The EVENT MANAGEMENT side will focus on our premier event, BOISE DESIGN WEEK (our name sake) — an epic 5 day event focused on providing a value rich, awe inspiring experience showcasing the multi-disciplinary industries of design, as well as organizing and hosting smaller networking events throughout the year.