Emmy Award winning. Oscars shortlisted. Boundary pushing. In this Boise Design Week LAUNCH lecture, Greg Wilson shares how he built a career capturing the shots most people would call impossible. As the founder of Supermassive Works and co founder of a jet aerial cinematography company, Greg has merged engineering and artistry in ways that are redefining visual storytelling. From designing a custom L 39 camera jet to filming in restricted airspace for NASA and SpaceX, his work lives at the intersection of innovation and imagination. In this talk, Greg explores what happens when creativity meets technical precision and why chasing the next breakthrough is not optional if you want to lead. Learn more about Boise Design Week and upcoming events visit our website.