Design that listens. Design that builds belonging. In this LAUNCH lecture, John Yarnell shares how environmental graphic design can transform the way communities see themselves. As a Creative Director, public artist, and co founder of Trademark Creative Studio, John has spent over 25 years shaping public spaces through placemaking, wayfinding, and story driven design. From serving as a firefighter in the Navy to leading large scale creative projects, his journey reflects grit, service, and a deep commitment to beauty and utility. In this talk, John explores how listening, layering meaning, and building with intention can turn overlooked spaces into places people truly love. Learn more about Boise Design Week and what is ahead by visiting our website!