Innovation is not accidental. It is built. In this LAUNCH lecture, Nate Pavitt, Co President of Monarc LLC, breaks down what it takes to lead product innovation in today’s retail landscape. With a foundation in design thinking and strategic marketing, Nate has helped launch award winning products that combine form, function, and real consumer value. His leadership has driven measurable growth, secured a design patent, and strengthened how brands show up on shelves. In this session, Nate shares how research, user behavior, and disciplined creativity fuel breakthrough products and how to build teams that innovate with intention. Visit Boisedesignweek.com to learn more and stay connected to future events. Visit Monarchbrand.com